✨Woo, Wow, And Win

Mua tại Shopee

Mua tại Tiki

Mua tại Lazada

Mua tại Tiktok

Woo, Wow, And Win

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.

Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust.

Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably.

Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

Mua tại Shopee

Mua tại Tiki

Mua tại Lazada

Mua tại Tiktok

The Context Marketing Revolution

The Context Marketing Revolution In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history,

Fit to Compete

Fit to Compete Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak

This Is Marketing: You Can't Be Seen Until You Learn To See

This Is Marketing: You Can't Be Seen Until You Learn To See #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and

This is Marketing

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 288 Kích thước: 154 x 231 x 23 (mm)

The Challenger Sale

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 240 Kích thước: 154 x 234 x 20 (mm) THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to

Woo, Wow, And Win

Woo, Wow, And Win In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to

Sách ngoại văn: Davos Man

Davos Man A San Francisco Chronicle Bestseller - An NPR Best Book of the Year The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has

Trang đầu Trang cuối