✨Never Eat Alone

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Cuốn sách kinh điển bán chạy nhất về sức mạnh của các mối quan hệ, được cập nhật với lời khuyên chuyên sâu để tạo kết nối trong thế giới kỹ thuật số.

Bạn muốn thăng tiến trong cuộc sống? Leo lên nấc thang thành công cá nhân?

Nhà mạng bậc thầy Keith Ferrazzi tuyên bố rằng bí mật nằm ở việc tiếp cận với những người khác. Như Ferrazzi đã phát hiện ra khi còn nhỏ, điều làm nên sự khác biệt giữa những người cực kỳ thành công với những người khác là cách họ sử dụng sức mạnh của các mối quan hệ—để mọi người đều thắng.

Trong Never Eat Alone, Ferrazzi đưa ra các bước cụ thể—và tư duy bên trong—anh ấy sử dụng để tiếp cận để kết nối với hàng nghìn đồng nghiệp, bạn bè và cộng sự trong danh sách liên hệ của mình, những người anh ấy đã giúp đỡ và những người đã giúp đỡ anh ấy. Và trong thời gian kể từ khi Never Eat Alone được xuất bản vào năm 2005, sự phát triển của mạng xã hội và các phong cách quản lý hợp tác, mới chỉ khiến lời khuyên của Ferrazzi trở nên cần thiết hơn đối với bất kỳ ai muốn thăng tiến trong kinh doanh.

Là con trai của một công nhân luyện thép ở một thị trấn nhỏ và một phụ nữ dọn dẹp, Ferrazzi lần đầu tiên sử dụng khả năng đặc biệt của mình để kết nối với những người khác để mở đường đến Yale, bằng MBA của Harvard và một số vị trí điều hành hàng đầu. Chưa bước qua tuổi 30, anh ấy đã phát triển một mạng lưới các mối quan hệ trải dài từ hành lang quyền lực của Washington đến những ngôi sao hạng A của Hollywood, giúp anh ấy được vinh danh là một trong 40 Under 40 của Crain và được Davos World Economic chọn là Nhà lãnh đạo Toàn cầu cho Tương lai. Diễn đàn.

Hình thức kết nối với thế giới xung quanh của Ferrazzi dựa trên sự hào phóng, giúp đỡ bạn bè kết nối với những người bạn khác. Ferrazzi phân biệt việc xây dựng mối quan hệ chân chính với sự vui vẻ thô thiển, tuyệt vọng thường gắn liền với “mạng lưới”. Sau đó, ông chắt lọc hệ thống tiếp cận mọi người của mình thành các nguyên tắc thực tế đã được chứng minh. Trong số đó:

• Đừng ghi điểm: Không bao giờ chỉ đơn giản là đạt được điều bạn muốn. Đó là đạt được điều bạn muốn và đảm bảo rằng những người quan trọng với bạn cũng đạt được điều họ muốn.

• “Ping” liên tục: Thông tin chi tiết về việc liên hệ với những người trong vòng liên hệ của bạn mọi lúc—không chỉ khi bạn cần thứ gì đó.

• Đừng bao giờ đi ăn một mình: Động lực của địa vị là như nhau cho dù bạn đang làm việc tại một tập đoàn hay tham dự một sự kiện xã hội—“tàng hình” là một số phận tồi tệ hơn thất bại. Trở thành “Vua nội dung”: Cách sử dụng các trang truyền thông xã hội như LinkedIn, Twitter để tạo các kết nối có ý nghĩa, thu hút sự tham gia và tuyển chọn một mạng lưới những người có thể giúp bạn đạt được sở thích và mục tiêu của mình.

Trong cuốn sách này, Ferrazzi vạch ra những chiến lược vượt thời gian được chia sẻ bởi những cá nhân có nhiều mối quan hệ nhất trên thế giới, từ Winston Churchill đến Bill Clinton cho đến Đức Đạt Lai Lạt Ma.

Đầy ắp những lời khuyên cụ thể về cách xử lý sự từ chối, vượt qua những người gác cổng, trở thành “đặc công hội nghị” và hơn thế nữa, ấn bản mới này của Never Eat Alone sẽ vẫn là một tác phẩm kinh điển bên cạnh Đắc nhân tâm trong nhiều năm tới.

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